Beauty and personal care is TikTok Shop's largest US ecommerce category, pulling in 2.08 billion dollars in sales from January through June 2026 and outselling women's apparel by more than 500 million dollars.
Beauty and personal care is TikTok Shop's largest US ecommerce category, pulling in 2.08 billion dollars in sales from January through June 2026 and outselling women's apparel by more than 500 million dollars.